Alisa Morrison
Cal BRE# 01860119 Signature Real Estate Group 39381 Los Alamos Rd. Ste D Murrieta, CA 92563 Cell: 951-491-5838


Selling a Home

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we're here to help you with any of your needs. Call or email us today!

We have a reputation for being 100% committed to our clients and their needs.


We combine technology with collaboration to achieve the results you deserve! Utilizing an extensive network of connections throughout the US and abroad, we are able to attract home buyers from all around the world.


Our immersive lifestyle experience gives potential home buyers a taste of what it would be like to live in your home. Hosted events are custom designed to celebrate your unique property.


  • EASY EXIT Guarantee—Cancel anytime!

  • Communication Guarantee—No more wondering where your agent is or what they are doing

  • The BEST technology and marketing tools including national and international exposure

  • Professional Photography/Video/Aerial Tours

  • Dedicated Property Website

  • Immersive Lifestyle Experience and hosted events

  • Unsurpassed Service - I give you the personal attention you deserve

  • 100% Seller Satisfaction Guarantee!

Pricing Guidelines

Setting the proper asking price for your home is the single most important factor that will determine the success or failure of your home sale.

The consequences of making the wrong decision are painful. If your home is priced too low, you could be literally giving away thousands of dollars that could have been in your pocket. Price it too high, and your home could sit unsold for months, developing the reputation of a problem property. Failure to understand market conditions and the importance of properly pricing your home can cost you thousands of dollars and cause your home not sell.

The majority of prospect activity on a new listing occurs in the early period of marketing. This happens because REALTORS® maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, REALTORS® arrange for them to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the market. For this reason, it is important that sellers present their homes in the best condition and at the best price at first exposure to the market.

Combining the latest technology and my extensive knowledge of the market, I will analyze the current market conditions and assess your time requirements to identify the correct price range for your home.

Important Notes

•What you originally paid for the property does not affect its current value
•The amount of money you need to get from the sale does not affect its value
•What you think it should be worth has no effect on its value
•What another real estate agent says your property is worth does not affect its value
•An appraisal does not always indicate what your property is worth on the open market
The value of your property is determined by what a ready, willing, and able buyer will pay for it on the open market, and this is based upon the value of other recent closed sales of similar properties in your area.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.



Your Dedicated Agent

Alisa Morrison

Cal BRE# 01860119 Cell: 951-491-5838

Signature Real Estate Group
39381 Los Alamos Rd. Ste D
Murrieta, CA 92563

I´m Here To Help

If you are ready to start your buying or selling process
give me a call at 951-491-5838 - I´m happy to answer all your questions.

Contact Me Today